During the first quarter of 2014, Alliance began our journey to develop a new message that would embody our company as a whole. Our clients and internal team provided feedback that shaped a new prospective leading to the launch of our re-branding. Through all of our development activities, one theme prevailed, the importance of our customers. The ultimate outcome being, that it’s not about what we do but who we do it for and how they benefit.
Keeping both the feedback and the end goals of our customers in mind we developed our new tagline Insight. Innovation. Impact. Integrity. Through this process, we found that it’s not our knowledge, solutions, and proprietary tools that our company thrives on. It’s the team of passionate people.
Who better to ask what the new Alliance brand means then those people themselves? Check out their responses at the link below.
To celebrate the re-birth of our brand, we held a “brand day” party on September 26th, 2014, which luckily for us, and our executive team whom were elected to take the ALS Ice Bucket challenge, ended up being a warm Indian summer day. Equipped with a Taco truck and various team building activities the day left our team with high moral and many laughs to take with us.
Alliance’s V.P.Global Client Development Jon Kizner and Executive V.P, Global Sales and Marketing Jeff Erb order lunch!
CFO Jason Watters playing Ring Toss to raise money for ALS.
CEO Alan Crowther takes the ALS Ice Bucket Challenge.